According to @pictoryai on Twitter, AppDirect leverages AI-powered solutions to address the challenge of shrinking attention spans among learners by significantly increasing engagement and reducing video creation time by up to 80%. This allows teams to shift their focus from manual edits to developing high-quality educational content. The integration of AI automation in content creation not only streamlines the production process but also enhances the learning experience, presenting business opportunities for organizations seeking to modernize their training programs with interactive, AI-driven media (source: @pictoryai, Dec 2, 2025).